See Yourself Enrollment Campaign
As North Carolina’s largest community college, Wake Tech offers a wide range of programs, services, and opportunities. However, many prospective students and community members were unaware of the full extent of what the college had to offer. My role as a graphic designer was to help create the “See For Yourself” campaign, a multi-faceted initiative designed to increase enrollment across all areas of the college.
Problem
Wake Tech wanted to address misconceptions about community colleges, such as limited opportunities or lack of extracurricular activities. The challenge was to communicate Wake Tech’s broad offerings—including sports, clubs, career fields, student support, university transfer options, and multiple locations—while emphasizing affordability and ease of enrollment.
award winning Die-Cut Publication
Video Advertisement
Social Media Graphics
Digital Display and billboard
Event Cards and Sign Board
Solution
Strategic Campaign Development
Collaborated with the marketing team to develop the “See For Yourself” theme, emphasizing exploration and discovery. Focused on creating inclusive, engaging visuals and messaging to resonate with a diverse audience.
Collaborated with the marketing team to develop the “See For Yourself” theme, emphasizing exploration and discovery. Focused on creating inclusive, engaging visuals and messaging to resonate with a diverse audience.
Comprehensive Design Approach
Visuals That Inspire Exploration
Designed materials featuring dynamic imagery of actual students participating in sports, clubs, and academic programs.
Highlights of Key Features
Created infographics and content layouts to emphasize key benefits like affordability, transfer options, and career pathways.
Diverse Platforms
Designed posters, billboards, digital ads, and social media graphics to ensure the campaign reached potential students across multiple touch points.
Engaging Calls to Action
Incorporated QR codes and URLs directing viewers to virtual tours, program information, and enrollment resources.
Showcasing the Campus Experience
Developed event signage and materials for campus open houses and tours, inviting community members to experience Wake Tech firsthand.
Motion Advertisements
Results
Increased Awareness
The campaign resulted in a noticeable uptick in campus visits, with open house attendance increasing.
Enrollment Growth
Enrollment across programs rose during the campaign period, exceeding the college’s target.
Positive Community Impact
Feedback indicated that prospective students and parents felt more confident about the value of a Wake Tech education.
The campaign resulted in a noticeable uptick in campus visits, with open house attendance increasing.
Enrollment Growth
Enrollment across programs rose during the campaign period, exceeding the college’s target.
Positive Community Impact
Feedback indicated that prospective students and parents felt more confident about the value of a Wake Tech education.
